Integrated Marketing

Millrace Design Associates creates integrated marketing communications materials for a limited number of clients who prefer to work directly with the principles of the firm. Specializing in publications such as books, magazines, annual reports, newsletters and promotional collateral, we strive to develop a consistent identity for not-for-profit and for-profit corporations.

MillRace provides the superior quality clients expect from a large agency, but with more personal service, greater efficiency, and lower costs.

Colgate Rochester Crozer Divinity School

CRCDS wanted to create an updated image that communicates the ideals of the school in a more consistent manner to all constituents: students, prospective students, alumni/ae, and the community surrounding it. We developed an updated logotype, color palette, topography and graphic standards for their publications and website. Shown are examples of this integrated approach.
Graphic IdentityColgate Logo
Annual Reports and Newsletters Colgate AnnualColgate Annual Spread
Viewbook Colgate ViewbookColgate Viewbook Spread
Course Catalogue Colgate Catalog CoverColgate Catalog Spread
Program Brochures Colgate Mini BrochureColgate LLL Brochure